X Tests New Video Interface to Improve User Experience

X, formerly known as Twitter, is testing a redesigned video playback interface. The goal is to optimize the user experience and align with evolving trends in video content consumption.

Details of the New Interface

The proposed update changes the layout of interface elements during video playback. Engagement metrics such as likes and views will move to the top of the screen, while functional buttons like volume control and playback speed will be relocated to a black bottom bar. These changes aim to create a cleaner interface focused on content viewing.

Objectives of the Update

With the increasing popularity of video content across social platforms, X seeks to adapt by offering a more intuitive and engaging video interface. By reorganizing the video player, the platform hopes to boost user interaction and increase the time spent watching videos.

Comparison with Other Platforms

This move reflects a broader trend in social media, where platforms like TikTok and Instagram Reels have adopted streamlined video interfaces to cater to user behavior. X is aiming to stay competitive by implementing similar design strategies that support video consumption.

Next Steps

The new video interface is being tested with a select group of users. Based on the feedback, X will determine whether to roll out the update more widely. The company reiterates its commitment to enhancing the user experience and evolving with the digital media landscape.

Source: Social Media Today

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