TikTok takes a surprising step: encouraging users to log off and rest

 In a move that few expected from a platform known for endless short videos, TikTok has launched a new meditation and relaxation feature. Developed in partnership with Calm, a leader in mental health and wellness apps, this feature offers brief guided sessions and relaxing audio tracks designed to promote better sleep and reduced screen time.

 The goal? Help users relax, disconnect, and log off the app at night — even if that means spending less time on TikTok.

How the meditation feature works

 The tool is accessible through the "For You" feed and the Digital Wellbeing menu, offering:

• Guided meditation sessions (2 to 10 minutes)

• Nature sounds and ambient noise (rain, forest, ocean)

• Breathing exercises and mindfulness tips

• Personalized suggestions based on the time of use

 At the end of a session, TikTok shows a message encouraging users to close the app: “Your well-being comes first. It’s time to rest.”

Collaboration with Calm

 The feature is the result of a collaboration with Calm, known for helping users reduce stress and improve sleep. Calm’s professionals and popular wellness influencers created exclusive content for TikTok using the platform’s short-form format but with a soothing, guided tone.

Why is TikTok asking users to leave the app?

 This surprising move reflects growing pressure on social platforms to address digital addiction, especially among youth. Research shows:

• 67% of users aged 13–24 use TikTok late at night

• Many report difficulty falling asleep or disconnecting

• Average daily use exceeds 90 minutes per user

 By launching this feature, TikTok aims to improve its image as a responsible platform and align itself with the global conversation about healthy tech habits.

Other digital wellness tools on TikTok

 In addition to the new meditation option, TikTok already offers:

• Daily screen time reminders

• Sleep reminders and bedtime alerts

• Eye strain break suggestions

• Content from therapists and mental health professionals

Public reaction and expert opinions

 The feature has been well received by experts in digital wellness, parents, and health professionals. Users have also expressed surprise and appreciation:

“I never thought TikTok would be the one to tell me to go to bed, but I actually slept better after using it.” — shared one user in a viral comment.

The paradox of screen time reduction by a social media app

 Critics argue that TikTok’s core business model depends on maximizing screen time. Thus, features that reduce time spent on the platform may conflict with advertising goals. Nonetheless, experts agree it's a step in the right direction — especially if other platforms follow.

What's next?

 TikTok plans to expand the meditation tool with:

• Thematic content (stress, anxiety, self-esteem)

• Support from health professionals in different countries

• Integration with wearable devices

• Impact reports on sleep and screen time

Availability

 The feature is currently being rolled out in the U.S., Canada, U.K., and Australia, with more countries — including Brazil — expected to follow in the coming months.

Conclusion

 By launching a tool that encourages users to disconnect, TikTok challenges its own identity as an app that thrives on engagement. Yet, the feature might be a sign of change — and a new way to combine entertainment with mental well-being.

Main Source: TikTok Newsroom

Read More...

Photo by Solen Feyissa on Unsplash