PS5 could get more expensive: Sony considers plans to deal with tariff impact

Tariff impact on Sony’s production costs

Sony recently reported that it expects to lose around ¥100 billion (about $680 million USD) as a result of U.S. tariffs on imports from China. Since most PS5 units are manufactured in China, the console is directly affected by the 30% tariff.

PS5 price increases on the table

To mitigate losses, Sony is weighing the possibility of passing some of the costs onto consumers. While no global decision has been made yet, price hikes have already occurred in regions like Europe, Australia, and New Zealand—where PS5 prices rose by up to 25%.

Exploring U.S. production

Another alternative being explored by Sony is shifting some PS5 production to the United States. CEO Hiroki Totoki has stated that U.S.-based manufacturing could be a viable option to avoid future tariff impacts.

Current scenario in Brazil

So far, Brazil has not been affected by these price adjustments. However, industry analysts warn that if tariffs continue to pressure costs, Sony might eventually have to raise prices in Latin America as well.

Competition outlook

While Sony weighs its options, Microsoft has already increased Xbox console prices by up to $100. Meanwhile, Nintendo has chosen to maintain the current price for its upcoming Switch 2—at least for now.

Conclusion

Sony is facing a significant economic challenge due to U.S.-imposed tariffs on Chinese imports. With a projected loss of $680 million, the company is evaluating multiple strategies including localized manufacturing and global price hikes. Consumers—especially outside of North America—should stay alert to future pricing changes.

Main source: The Verge

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