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Meta Intensifies Actions Against Spam Content on Facebook

In another step to strengthen the authenticity and quality of interactions on its main social network, Facebook, Meta has announced a series of changes aimed at reducing spam content. This action is part of the company's ongoing strategy to ensure that the platform remains a safe, relevant, and reliable environment for users and advertisers.

As detailed by Meta on April 24, 2025, posts that use artificial techniques to manipulate the platform's algorithm — such as irrelevant captions, excessive hashtags, images with unrelated text, and programmed comments for fake engagement — will have their reach significantly reduced. In addition, these posts may lose eligibility for monetization.

What Does Meta Consider Spam Content?

Meta classifies as spam any type of content that attempts to deceive users or the platform's algorithm to gain undue reach. This includes:

• Captions that do not match the content of the image or video;

• Texts that induce clicks without delivering real value;

• Generic hashtags used repetitively to boost engagement;

• Automatic or coordinated comments to simulate popularity;

• Massive reuse of content across multiple accounts.

These practices negatively affect the quality of users' feeds, hiding relevant posts and encouraging the spread of useless or misleading information.

New Rules for Reach and Monetization

With the new policy, Meta will implement a direct cut in the reach of publications considered spam. This means they will no longer appear to the general public and will only be shown to the direct followers of the page or profile. This measure drastically reduces the visibility and influence of accounts that rely on dishonest engagement strategies.

In parallel, these accounts will also lose access to Meta's monetization programs, such as Facebook Ads and Reels Bonus, in addition to having limitations on boosting posts or running ads.

Moderation and Advanced Detection

The company has also reinforced its commitment to the active moderation of comments. Automated systems and manual resources will be used to identify attempts at coordinated engagement, such as groups that like and comment on each other's posts to manipulate the algorithm.

A new feature being tested is the introduction of tools for ordinary users to flag irrelevant or harmful comments, assisting moderation. Page and group administrators will also have new options to automatically identify and hide comments from bots or fake profiles.

Measures Against Multiple Accounts

Another concern for Meta is the use of multiple accounts by the same user to spread repetitive and low-quality content. This behavior will be subject to more severe limitations, with a special focus on networks of fake profiles created to simulate popularity and amplify specific posts.

According to the company, repeated actions that violate these guidelines may lead to permanent account deletion.

Impact for Content Creators

The changes aim to protect and benefit legitimate content creators who invest time and creativity in producing relevant materials. By cleaning up the environment of harmful practices, Meta hopes to ensure fairer and more organic distribution for those who work ethically and professionally on the platform.

The company also intends to provide better insights into engagement metrics, helping creators understand what truly resonates with their audience and avoid penalized practices.

Commitment to Transparency and Quality

These actions reflect a growing concern among major platforms to promote valuable content, combat misinformation, and ensure transparency in visibility and monetization criteria. Meta's move follows similar initiatives implemented by other social networks, such as X (formerly Twitter), Instagram, and TikTok.

For Meta, investing in proactive moderation, artificial intelligence, and clear guidelines is essential to keep Facebook competitive, especially in a scenario where user trust is a vital asset.

Final Considerations

Meta continues to refine its content policy and strengthen the fight against spam on all fronts. The new rules for Facebook mark an important step towards intelligent content curation, prioritizing relevance, authenticity, and informational value.

Creators and companies operating on the platform should pay attention to the changes, adapting their strategies to maintain reach and monetization ethically and effectively.

Source: Meta Newsroom