Microsoft Sees Brazil as a Global Leader in Artificial Intelligence Innovation

Brazil's Strategic Potential in the AI Era

Tânia Cosentino, President of Microsoft Brazil, asserts that Brazil possesses strategic elements to excel in the AI era, including cultural diversity, a robust internal market, high technology consumption, and growing entrepreneurial ecosystems.

She notes that AI can significantly boost key sectors of the national economy—such as agriculture, healthcare, logistics, and education—by enhancing productivity, agility, and decision-making while reducing costs.

Microsoft is collaborating with public and private institutions in Brazil to democratize access to AI and provide intelligent solutions tailored to the Brazilian context, including:

• AI-powered agricultural analysis platforms for climate monitoring and field productivity;

• Algorithms applied to medicine for faster and more accurate diagnoses;

• Automation tools for small businesses and manufacturing sectors.

"Brazil has all the ingredients to become a global innovation hub," Cosentino states, "but it needs to invest in technological education and establish clear data governance policies."Portal Tela

Professional Training as an Essential Pillar

A significant challenge identified is the lack of qualified professionals to handle new technologies. The rapid evolution of AI demands individuals with digital competencies, such as data science, software engineering, digital ethics, and cybersecurity.

To address this, Microsoft reinforces its commitment to large-scale training through initiatives like:

• Microsoft Mais Brasil, a program that has already trained millions in digital skills and aims to reach even more by 2025;

• Partnerships with schools, universities, and NGOs to educate youth and adults in AI, programming, and cloud computing;

• Free online platforms like Microsoft Learn, offering courses with market-recognized certifications.

"It's not enough to have technology available; we need people ready to use it responsibly and creatively," Cosentino emphasizes.

Data Governance and Ethical Use of AI

Beyond training, establishing solid regulatory frameworks that ensure privacy, security, and ethical use of AI is crucial for Brazil's advancement in AI leadership.

Cosentino highlights the need for multisectoral and transparent governance involving companies, government, academia, and civil society to ensure inclusive, fair, and safe AI technologies that do not perpetuate inequalities or discrimination.

She advocates for Brazil to become a global reference by:

• Creating a national AI agenda focused on sustainable development and inclusion;

• Establishing clear guidelines for personal data protection and ethical AI practices.

source: Microsoft News Center Brasil – news.microsoft.com/pt-br

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