AI-Generated Radio Host Deceives Listeners in Australia for Months

The evolution of artificial intelligence (AI) has transformed various sectors, including media and entertainment. A recent case in Australia exemplifies this change: the radio station CADA broadcast, for months, a program presented by an AI-generated announcer, without listeners knowing.

The Case of "Thy"

Since November 2024, the radio station CADA, located in Sydney and owned by ARN Media, broadcast the program "Workdays with Thy", a four-hour daily segment of hip hop, R&B, and pop. The presenter, "Thy", was actually an AI creation, developed based on the voice and image of an employee from ARN Media's finance department, using technology from the company ElevenLabs.

For months, there was no indication that "Thy" was not a real person. The program description on CADA's website promoted the host as someone who brought the hottest music of the moment, without mentioning her artificial nature.

Reactions and Criticisms

The revelation that "Thy" was an AI generated various reactions. Teresa Lim, vice president of the Australian Voice Actors Association, criticized ARN Media's lack of transparency, stating that listeners deserve honesty about who is on the air.

Furthermore, the choice to model "Thy" based on an Asian woman raised questions about representation and diversity. Critics argued that creating an artificial Asian presenter, without hiring a real person, could be seen as a form of tokenism and a missed opportunity for genuine inclusion.

Implications for the Future of Media

This case highlights the ethical and professional challenges that arise with the increasing use of AI in media. The ability to create virtual presenters indistinguishable from humans raises questions about authenticity, jobs, and the need for clear regulations.

While some companies see AI as a tool for innovation and efficiency, it is essential to consider the social and cultural impacts of these technologies. Transparency with the public and respect for diversity and representation should be priorities.

Source The Verge

Photo by Matt Botsford on Unsplash