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Future of humanity with artificial intelligence

Jon Friedman's Vision on AI and Creativity

In times of rapid advancement in artificial intelligence, the role of human creativity is being debated in various sectors. In an interview with The Verge, Jon Friedman, Corporate Vice President of Design and Research at Microsoft, shared his vision on the impact of AI on creative processes and the future of design.

According to Friedman, AI should be understood as a collaborative tool, not as a replacement for human capabilities. He explains that Microsoft's goal is to develop solutions that empower professionals, optimize time, and create space for innovation.

AI as a Tool for Creative Empowerment

AI, according to Friedman, has the role of eliminating repetitive and operational tasks. This allows designers and creators to focus on what is most important: the human and emotional aspect of design.

With the implementation of tools like Microsoft 365 Copilot, professionals have at their disposal a "creative co-pilot" that assists in generating ideas, writing texts, organizing information, and prototyping projects.

"AI doesn't replace, it amplifies. It offers a starting point, and it's up to the human to give the final touch with their unique and intuitive perspective," Friedman stated.

Transformations in the Design Process with AI

From authorship to curation

Friedman highlights that the role of the designer is shifting from exclusive author to curator and editor. This means that, with AI generating alternatives and proposals, humans can select, adjust, and enhance the results, contributing context, culture, and emotion.

This transition drives a new form of multidisciplinary work, promoting collaboration between areas such as design, engineering, marketing, and product — all guided by insights from AI.

Ethics and Responsibility in the Age of AI

Despite the advances, Friedman warns about the conscious use of technology. For him, it is essential to apply AI responsibly, prioritizing ethical criteria, transparency, and diversity.

He reinforces that human judgment is still irreplaceable. "What we do with AI matters more than what AI does alone," he concludes.

The Future of Creativity with AI

The interview with Friedman makes clear an optimistic yet realistic vision: AI does not represent the end of human creativity — it can be the beginning of a new collaborative era. As long as it is used ethically, with a clear purpose, technology has the power to transform creativity into something even more accessible, powerful, and impactful.

Source The Verge