Apple Tries to Get LLM Siri Back on Track: Challenges and Expectations

Apple Tries to Get LLM Siri Back on Track: Challenges and Expectations

Apple, one of the tech giants, is racing to enhance its virtual assistant, Siri, with advanced artificial intelligence. However, the company has faced internal and technical challenges that may compromise the project's progress.

Internal Issues and Hesitation in Choosing the AI Model

According to a recent report, Apple has been dealing with administrative chaos that has negatively impacted Siri's development. The company initially planned two AI models: a small model to run locally on the iPhone and a larger cloud-based model. However, frequent strategy changes frustrated engineers and led some to leave the company.

Additionally, the work culture within Apple's AI team has been described as "relaxed," lacking incentives for innovation. Internal disputes over salaries and promotions have also contributed to a challenging work environment.

Technical Challenges and Launch Delays

Apple intended to launch Siri's new features alongside iOS 18.4, but engineering problems and software bugs may push the release to iOS 18.5. Planned innovations include:

• Personal Context: Siri will be able to access user data to respond to queries in a personalized manner.

• Precise App Control: The assistant will have greater integration with apps, allowing more detailed commands.

• Screen Content Awareness: Siri will be able to identify information displayed on the device to provide more contextualized responses.

Expectations for the Future

Despite the challenges, Apple continues to invest in Siri's redesign as part of the "Apple Intelligence" project. The company aims to compete with AI assistants like ChatGPT and Google Gemini, offering a more intuitive and efficient experience for its users.

Siri's success will depend on Apple's ability to overcome internal and technical obstacles, ensuring that its virtual assistant meets market expectations.

Main Sources: msmtimes

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