Apple Surpasses Xiaomi in Growth in the First Quarter of 2025

In the first quarter of 2025, Apple recorded significant growth in smartphone sales, surpassing Xiaomi. The success of the iPhone 16e, especially in markets like Japan and India, contributed to this performance. According to data from Counterpoint Research, Apple reached 19% of global market share, while Xiaomi remained at 14%.

Samsung Maintains Global Market Share Leadership

Despite Apple's growth, Samsung continued to lead the global smartphone market in terms of market share. With a consolidated presence in various regions and a wide range of devices, Samsung remained ahead, with 18% market share in the first quarter of 2025.

Xiaomi's Growth and Other Competitors

Xiaomi showed remarkable growth in 2024, with a 12% increase in its market share, driven by expansion strategies and a focus on premium devices. Other Chinese manufacturers, such as Vivo and Oppo, also showed growth, consolidating their position in emerging markets.

Outlook for the Smartphone Market

The global smartphone market grew by 3% in the first quarter of 2025, but analysts predict a possible slowdown in the remainder of the year due to economic uncertainties and trade policies. The introduction of tariffs by the US may affect supply chains and consumer behavior, influencing future sales.

source: counterpoint

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