All about Alexa+: Amazon's virtual assistant that will revolutionize your routine

In February 2025, Amazon introduced Alexa+, the evolution of its virtual assistant, now powered by generative artificial intelligence. This new version promises more natural interactions, improved personalization, and an expanded range of features, aiming to further facilitate the daily lives of users.

What is Alexa+?

Alexa+ is the new generation of Amazon's virtual assistant, equipped with advanced language models that allow for more fluid and contextual conversations. In addition to responding to commands, it is capable of understanding language nuances, adapting to user preferences, and performing complex tasks such as scheduling appointments, making reservations, and providing personalized news summaries.

• Main features of Alexa+

  • More natural conversations: Thanks to generative AI, Alexa+ better understands context and responds in a more human way.

  • Advanced personalization: The assistant learns from user interactions, offering responses and suggestions aligned with their habits and preferences.

  • Integration with services: Alexa+ can, for example, book a car by app, buy tickets for events, or suggest recipes based on the ingredients available at home.

  • Control of domestic devices: In addition to the already known functions, the new version offers more intuitive and efficient commands to control lights, thermostats, and other smart devices.

Compatibility and availability

Alexa+ will initially be available for Echo Show 8, 10, 15, and 21 devices in the United States, with gradual expansion to other models and regions in the following months. Users with compatible devices will receive notifications to activate the new assistant.

Price and access

Alexa+ will be available free of charge for Amazon Prime subscribers. For other users, the service will cost US$ 19.99 per month. This strategy aims to encourage Prime membership, offering more added value to its members.

source: Amazon

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